How can MVNOs increase the results of a mobile network operator?

JSC Ingenium - Blog: How can MVNOs increase the results of a mobile network operator?

Today, the loss of customers is a significant problem associated with the telecommunications business. Due to the strong competition between communication service providers, customers are receiving more and more new and much better options.

As a result, they are constantly changing their telecommunications service providers. This trend has complicated the task of MNOs (mobile network operators) to make a profit. However, with the help of MVNO platforms, there is hope for telcos.

Here we are going to tell you how to increase the results of a mobile network operator with an MVNO. Don’t miss it!

Triple advantage of partnering with an MVNO

Recover former customers

Basically, partnering with an MVNO allows you to wholesale the resources of an MNO such as voice minutes, data, SMS, etc. In fact, it allows the MVNO to use its spare infrastructure, so you’ll earn consistent revenue through resources that otherwise wouldn’t have been used.

Therefore, by forging a partnership with an MVNO that covers the same region as the MNO, a large portion of customers who leave they go directly to the MVNO and get subscribed. When this happens, indirectly the mobile network operator benefits from the customers who left it, but this time in the form of revenue generated by the MVNO partner.

Outperform the competition

Like any other business, the success of your MVNO will depend on the interaction between the product and the niche market. As a beginner, you'll need to establish where you want your MVNO to go and offer plans in that direction.

For example, if you're looking to grab the attention of young audiences, your best bet will be data and text messages.

You must set your goal, and plan the perfect strategy towards that path.

New customers

As we said at the beginning, currently the changes of telecommunications company between customers are increasingly common. This, together with the entry of new mobile users into the market on a daily basis, will increase the revenues of the MVNO

The above example is functional when associated with a single MVNO. However, these and many other advantages can be gained by partnering with multiple MVNOs.

In the midst of the crisis, the MNO is left with scarce resources due to the wear and tear of customers. Selling infrastructure and frequency spectrum to the competition helps dilute the brand. In this situation, MVNOs are a means to get out of trouble with great advantages.

The technology of JSC Ingenium, turnkey services and solutions provider, is specially designed for MVNOs, regardless of the type and size, activity and technology on which they operate. Betting on a high level of flexibility, allowing the development and implementation of new and innovative value-added services fully customized, with a significant reduction in costs associated with the deployment, operation and maintenance of the Virtual, and considerably reducing negotiation, integration and homologation times with the Host Operator.