JSC Ingenium and NTCA Present Webinar on Enhancing Rural Connectivity with Mobile Services

JSC Ingenium partnered with the NTCA (The Rural Broadband Association) to host a valuable webinar titled “Powering Rural Connectivity: How to Add Mobile Services to Your Fiber Offering.” The event, aimed at rural broadband operators looking to expand or improve their service catalog, took place on July 24 and is now available online on JSC Ingenium’s YouTube channel.

Freddy Lara, Sales Director for America, and Alejandro Suaza, Presales Engineer, led the session. They offered practical strategies for integrating mobile services into existing fiber networks—without the need for costly infrastructure investments.

Key Takeaways from the Webinar for Rural Operators

• 91% of adults in the U.S. now own a smartphone (Pew Research Center).
• More than 15 million people in America still don’t have reliable mobile coverage, especially in rural regions.
• Two out of three rural broadband users prefer service bundles, and bundled customers have churn rates that are 2-3 times lower (Parks Associates).

• Adding mobile services can boost ARPU (Average Revenue Per User) by $20 to $40 per month for each customer.
• Providers can enjoy up to a 25% increase in customer retention when they offer integrated services.
• Mobile services can enhance Customer Lifetime Value (CLV) through ongoing revenue streams.
• Diversifying revenue helps reduce dependence on single-service income.

1. Full MVNO: Complete ownership and control over core network components.
2. Light MVNO: Handle customer service and billing with moderate investment.
3. Reseller MVNO: Concentrates on marketing and sales with minimal infrastructure investment.

• Introduce 1,500 mobile lines in Year 1 using a Light MVNO setup.
• See an 18% revenue boost from current customers.
• Retain 92% of bundled customers by improving service integration.

JSC Ingenium’s Complete Solution for Rural Providers

As a global vendor of Core Network (IMS, VoLTE, VoNR and VoWiFi) and Business Support Systems (BSS/OSS), JSC Ingenium offers rural broadband providers a thorough solution for entering the mobile market swiftly and affordably.

Our vision is centered on custom turnkey solutions, automated and resilient managed services, and an Opex-based pricing model, focus on building community ties, and with the promise that “no one is left behind.”

The Future is Both Mobile and Rural

• Better emergency response.
• Broader access to telehealth services.
• Support for remote work and education.
• Increased opportunities for economic development.